STRATEGY FORMULATION USING A HYBRID MCDM APPROACH FOR STRATEGIC POSITION AND ACTION EVALUATION (SPACE) MATRIX METHOD
As the competition gets more and more fierce in today’s markets, companies have to have an effectively chosen strategy in order to acquire better place in the market in which they are active. The SPACE Matrix method was once a useful method to analyze the competitive position of an organization using internal and external dimensions. However within its basic idea it is pointed out that it has some drawbacks. Therefore it has become obsolete nowadays because of those drawbacks and in order to resuscitate it, in this study, some of those drawbacks are pointed out and a way of coping with it using well known Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) methods is presented. Thus a hybrid strategy determination tool has been presented.
The manuscript with title and authors is being submitted for publication in Journal of Aeronautics and Space Technologies. This article or a major portion of it was not published, not accepted and not submitted for publication elsewhere. If accepted for publication, I hereby grant the unlimited and all copyright privileges to Journal of Aeronautics and Space Technologies.
I declare that I am the responsible writer on behalf of all authors.